The Challenge

  • Create a prototype Personal Medical Device application for Primary Care Physicians and Nurses, helping in-hospital staff to save time and focus on patient care.

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01 Base the experience around the working day

  • The application was created in order to reduce paperwork and inefficiency for medical staff.  

  • The key persona was a time-pressed MD struggling to achieve a work life balance.

  • The UX was based on a detailed day in the life of the key persona, formulated from a series of interviews with an MD and a medical stakeholder.

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