The Challenge

Create an app presenting environmental food data, beautifully designed. 

The primary challenge was generating and presenting quantitative data via a user friendly, engaging experience.

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01 Discovery

The discovery stage included brainstorming, concepting, personas, and user journeys.  

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02 Product Design Vision

I formulated a brand product vision and design language, which evolved as the product progressed.  Key design principles include Peaceful, Charming, Intelligent, and Natural.

03 UX Design & Prototyping

My wire framing was lean - creating screen flows rather than a fully interactive prototype.

I started creating high fidelity screen mockups (Sketch & Invision) for spontaneous in-person user testing on the back of sketchy wireframes.

04 Development

Bubble.io was the chosen dev solution. My life became 6-12 hours of Bubble a day for about 8 months.
The overall design, UI details and user flow changed quite a bit as I proceeded as the developer. 

I enjoyed creating fresh assets and interface solutions, enabling each development milestone.

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05 Native Optimisation & Launch

Between the dual-platform BDK testing app & Apple TestFlight feedback, I was able to iron out big and small glitches in order to successfully launch on the stores. 

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Plantify the App

Available on Google and Apple stores

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Plantify the Social Brand

Work continues building the brand presence of Plantify, with Earth Food Facts (blog), and My Plantified World (Instragram)

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