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The international reach of the GORE-TEX blog was increased through a re-architecture and re-design.

01 Rationalise the Structure

  • The blog had become un-controlled in terms of topics which varied between 3 regions

  • The first job was to rationalise and combine the topics - grouping them into globally relevant categories

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02 Create a New UX/UI

I created a new UX/UI with the new category structure, using the new design language created by the AKQA team

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03 Visualise the Campaign Strategy

The Global Campaign Strategy was complex.  It incorporated multiple touchpoints, destinations and conversion goals. The journeys helped ensure the site content supported the campaign.

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04 Release

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© 2025 by Glennis McGregor

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