The Challenge

  • Re-design the GORE-TEX blog in context of a complete global re-design (AKQA Berlin)
     

  • Visualise the global campaign strategy

01 Rationalise the Structure

  • The blog had become un-controlled in terms of topics which varied between 3 regions

  • The first job was to rationalise and combine the topics - grouping them into globally relevant categories

02 Create a New UX/UI

I created a new UX/UI with the new category structure, using the new design language created by the AKQA team

03 Visualise the Campaign Strategy

The Global Campaign Strategy was complex.  It incorporated multiple touchpoints, destinations and conversion goals. The journeys helped ensure the site content supported the campaign.

04 Release

© 2020 by Glennis McGregor