The international reach of the GORE-TEX blog was increased through a re-architecture and re-design.
01 Rationalise the Structure
The blog had become un-controlled in terms of topics which varied between 3 regions
The first job was to rationalise and combine the topics - grouping them into globally relevant categories
02 Create a New UX/UI
I created a new UX/UI with the new category structure, using the new design language created by the AKQA team