Create a re-imagined music uploader and performance tracker for AWAL Music Label, informed by user feedback.
The current uploader and performance portal was considered clunky and confusing, and needed new functionality.
01 Gather User Feedback
User tasks were observed and recorded by the product design team
Pain points and opportunities were identified
02 Gather Data
Quantitative data indicated which areas were most used
This informed new product prioritisation
03 Understand User Needs
The product team worked with AWAL colleagues to bring to life key users and understand detailed journeys.
04 Ideate, Prototype & Test
As a team, we created a Beta architecture and sketched out key flows
Detailed wireframe prototypes were tested on users, which the whole product team observed
Prototypes were extensively reworked after each user testing round
05 Create a Shared Vision
Worked with designers, branding, and developers to create a production-ready vision