Improve Zoopla's Viewing Request Conversion Path
Zoopla wanted to improve conversions on its critical path - the Sales Listing Viewings Request Path
- while also re-launching the site in a responsive format.
01 Conversion Journey Analysis
The journey was visualised and conversions were defined
02 Conversion Journey Map
An experience map was created with company-wide participation.
The map became the basis of multiple workshops, focusing on pain points and opportunities at each step on the path.
03 Best-in-Class Comparison
For each step on the conversion journey, I researched best in class examples in light of company feedback.
04 Opportunity Mapping
The experience map and research was collated to create an ideal journey
05 Create & Test hi-fi Prototypes
The new responsive journey was visualised as a hi-fi prototype
Various tests including one-on-one, guerrilla and usertesting.com were conducted
Developers worked with UX and design to create functional modules, starting with the monthly costs module
This key module alone greatly increased targeted conversions