The Challenge

Create a user verified IA for Smart Energy GB public information site.

logo.png

01 Strategic Planning

A concept diagram was created from strategic documentation and discussion

Stakeholders and UX developed a shared content vision

s1.png

02 Hypothesising

Several hypothetical navigation structures were proposed

s2.png

03 Testing

The taxonomies were tested on users with Treejack and OptimalSort - two resources provided by Optimal Resource Software

s3.png

04 Analysing & Re-testing

  • The results were inconclusive as no one route was clearly the most successful

  • A hybrid navigation was created from the most successful paths of all 3 tests

  • The hybrid navigation was tested on Treejack and emerged the clear winner

sse.png

05 Site Mapping

A sitemap was created from the verified hybrid structure

s6.png

06 Design

​The questions asked during testing proved so popular with stakeholders, they became the basis of the homepage structure.

The site won the Digital Impact Award in 2016.

s5.png