The Challenge
Create a user verified IA for Smart Energy GB public information site.
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01 Strategic Planning
A concept diagram was created from strategic documentation and discussion
Stakeholders and UX developed a shared content vision
02 Hypothesising
Several hypothetical navigation structures were proposed
03 Testing
The taxonomies were tested on users with Treejack and OptimalSort - two resources provided by Optimal Resource Software
04 Analysing & Re-testing
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The results were inconclusive as no one route was clearly the most successful
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A hybrid navigation was created from the most successful paths of all 3 tests
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The hybrid navigation was tested on Treejack and emerged the clear winner
05 Site Mapping
A sitemap was created from the verified hybrid structure
06 Design
​The questions asked during testing proved so popular with stakeholders, they became the basis of the homepage structure.
The site won the Digital Impact Award in 2016.
