The Challenge
Create a user verified IA for Smart Energy GB public information site.
01 Strategic Planning
A concept diagram was created from strategic documentation and discussion
Stakeholders and UX developed a shared content vision
02 Hypothesising
Several hypothetical navigation structures were proposed
03 Testing
The taxonomies were tested on users with Treejack and OptimalSort - two resources provided by Optimal Resource Software
04 Analysing & Re-testing
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The results were inconclusive as no one route was clearly the most successful
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A hybrid navigation was created from the most successful paths of all 3 tests
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The hybrid navigation was tested on Treejack and emerged the clear winner
05 Site Mapping
A sitemap was created from the verified hybrid structure
06 Design
The questions asked during testing proved so popular with stakeholders, they became the basis of the homepage structure.
The site won the Digital Impact Award in 2016.
