Improved booking conversion rates were achieved through improved map search tools.
01 Competitor Review
A Competitor Review revealed Best in Class User Experience for map integration in the property search flow
02 Design & Test Initial Flow
Based on Best in Class learnings, new Sketch/Invision user flows were created for one-on-one testing with Premier Inn customers
03 Detailed Prototypes
Detailed interactive prototypes were created in Axure to demonstrate a new search results flow integrating improved maps and search filters