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Improved booking conversion rates were achieved through improved map search tools.

01 Competitor Review

A Competitor Review revealed Best in Class User Experience for map integration in the property search flow

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02 Design & Test Initial Flow

Based on Best in Class learnings, new Sketch/Invision user flows were created for one-on-one testing with Premier Inn customers

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03 Detailed Prototypes 

Detailed interactive prototypes were created in Axure to demonstrate a new search results flow integrating improved maps and search filters

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04 E-Commerce Solution

The improved search flow with maps was integrated into the end-to-end customer booking and purchase process - with detailed mobile and desktop variants

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© 2025 by Glennis McGregor

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