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The Challenge
Integrate improved Map Search Functionality into the Premier Inn Hotel Search and Booking Process
01 Competitor Review
A Competitor Review revealed Best in Class User Experience for map integration in the property search flow
02 Design & Test Initial Flow
Based on Best in Class learnings, new Sketch/Invision user flows were created for one-on-one testing with Premier Inn customers
03 Detailed Prototypes
Detailed interactive prototypes were created in Axure to demonstrate a new search results flow integrating improved maps and search filters
04 E-Commerce Solution
The improved search flow with maps was integrated into the end-to-end customer booking and purchase process - with detailed mobile and desktop variants
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